The global men’s personal care market was valued at USD 31.2 billion in 2021 and is projected to reach USD 68.89 billion by 2030, growing at a robust CAGR of 9.2% during the forecast period from 2022 to 2030. This rapid expansion reflects an increasing demand for male grooming products, driven by rising awareness about personal hygiene, fashion, and the growing influence of social media and celebrity culture.
Market Definition: Men’s personal care refers to products and services designed specifically for the grooming and self-care needs of men. These products include skin care, hair care, oral care, and fragrances, among others. Over the years, the sector has seen a paradigm shift, with an increasing focus on providing high-quality, innovative products targeting the specific needs of men’s skin, hair, and overall health. The demand for these products is expected to increase as men increasingly seek to enhance their appearance and practice self-care, propelled by lifestyle changes and an evolving cultural landscape.
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Highlights of Men’s Personal Care Market:
- Market Growth: The men’s personal care market is set to grow from USD 31.2 billion in 2021 to USD 68.89 billion by 2030, with a CAGR of 9.2% during the forecast period. This growth reflects changing attitudes toward male grooming, alongside product innovations.
- Key Growth Drivers: A rise in disposable incomes, changing grooming habits, and increasing attention to health and hygiene are significant factors contributing to the growth of this market. Men are also becoming more conscious of maintaining their appearance, driving demand for personalized care solutions.
- Technological Advancements: The market has seen a surge in the availability of high-tech grooming products, including electric razors, beard trimmers, and hair growth treatments, which provide men with more convenient and efficient solutions for their grooming needs.
Segmentation:
- Product Type:
- Skin Care
- Hair Care
- Shaving & Grooming
- Fragrances
- Oral Care
- Other Products
- Price Range:
- Premium
- Mass
- Distribution Channel:
- Offline (Supermarkets, Hypermarkets, Specialty Stores)
- Online (E-commerce Platforms)
- End User:
- Young Adults (18-34 years)
- Middle-Aged Adults (35-54 years)
- Senior Adults (55+ years)
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Key Players in Men’s Personal Care Market:
- Procter & Gamble Co.
- Unilever PLC
- L'Oréal Group
- Beiersdorf AG
- The Estée Lauder Companies Inc.
- Johnson & Johnson Consumer Inc.
- Colgate-Palmolive Company
- Edgewell Personal Care
- Shiseido Company
- Coty Inc.
Dominated Region: The Asia-Pacific region holds the largest share in the global men’s personal care market. This dominance is attributed to the rising middle class, increasing disposable incomes, and growing grooming awareness in countries like China, India, and Japan. Additionally, traditional grooming habits, such as facial hair care and skincare routines, play a significant role in the demand for these products.
Fastest Growing Region: Europe is expected to be the fastest-growing region during the forecast period. The demand for men’s personal care products in Europe is being driven by changing social norms, increased fashion consciousness, and the rising influence of the millennial generation, who are more willing to invest in high-quality grooming products.
5 Key Questions About Men’s Personal Care Market:
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What is driving the growth of the men’s personal care market?
- Increasing awareness of personal hygiene, the rise of social media influencers and celebrities, and a greater focus on self-care are driving the demand for men’s grooming products.
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How are changing social norms affecting the market?
- Social norms around masculinity are evolving, with men increasingly embracing grooming practices that were once considered exclusive to women. This cultural shift is fueling the growth of the men’s personal care market.
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What types of products are most popular in the men’s personal care market?
- Skin care products, shaving products, hair care items, and fragrances are among the most popular in the market, with skincare experiencing the fastest growth as men’s awareness of skincare routines increases.
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Which regions are leading the men’s personal care market?
- Asia-Pacific currently dominates the market due to the large male population and the rise in grooming awareness. However, Europe is expected to see the fastest growth during the forecast period.
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What are the key challenges in the men’s personal care market?
- Some challenges include the growing competition in the market, the need for continuous innovation, and addressing specific preferences in different demographic groups, particularly across various geographic regions.
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Conclusion: The men’s personal care market is rapidly evolving, with a projected growth rate of 9.2% from 2022 to 2030. Increasing awareness about personal hygiene, changing cultural norms, and an increasing focus on self-care are propelling the demand for men’s grooming products. Companies in the industry are continually innovating to meet the growing demand for high-quality, convenient, and specialized products for men. As the market continues to expand, both established and new players are presented with significant opportunities for growth and innovation.